Bausch + Lomb launched Lacelle™ Jewel, a monthly disposable coloured contact lens in Malaysia in a glamorous way. This monthly disposable series has made its first appearance in Asia at the launch event at Sunway Pyramid.
The latest technology integration in Lacelle™ Jewel has a unique lens design that enhances the excellent lens centration. Due to the thin lens design whereby the centre thickness of 0.078mm, this permits great comfort to the contact lens wearer. This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for hygienic and ease of lens wearing.
The design of Lacelle™ Jewel darkens and enlarges the iris to portray naturally bigger eyes whereby the result of wearing Lacelle™ Jewel will make the eyes distinctive and bright, leaving the eyes looking naturally coloured rather than artificial. This is due to its unique and colourful jewel patterns which gives more depth and brilliance. The amazing factor of Lacelle™ Jewel is the integration of colour in the lenses material which is embedded by technology to enable comfort and good eye health.
The aesthetic factor is no doubt a very important aspect for coloured contact lens users and utmost definitely, Bausch + Lomb does not neglect the vital considerations of comfort of wearing the contact lenses when developing, improving, and designing their contact lenses.
Due to the fact that the lenses contain pigment standards which is authenticated and certified by the FDA implies the safety precaution of ensuring protection to its users. So worry-not with Lacelle™ Jewel series! The lenses are likewise resistance to protein deposits by the eye which makes it safe for application which in turn prevents uneasiness to the eyes towards end of the day. Lacelle™ Jewel lenses have been shown to be non-toxic and non-irritant to the eye as Lacelle™ practices safe colour additive.
Welcoming speech by Mr Jake Kim, managing Director of Bausch + Lomb Malaysia & Singapore
Opening act by Soul Krazy Dance Group.
They were crazily good!
With the latest and newly improved integration of colour technology, this has managed to make Lacelle™ Jewel series the most significant coloured contact lens. This component provides an alluring and compelling look. With varieties of 7 colours to choose from, it can match any outfit of the day to enhance your looks altogether whether it’s a date or just to make a mesmerizing impression with radiant sparkling eyes with concentration on implementing excellent vision at the same time. Due to the jewel patterns of the contact lenses, it presents a dazzling outcome.
A fashion show was held to introduce all 7 colours in different outfits.
Melanite Black – Provides a demure look of a temptress that is bound to intrigue. Modest and yet sophisticated.
Topaz Brown – A natural sparkle that makes the eyes pop instinctively. A highly approachable presentation.
Crystal Gray – Gives a mysterious vibe whilst providing an illuminating look. A balance between dramatic and lively.
Amber Brown – Friendly and down-to-earth that resonates with a degree of sophistication and elegance. Appears to be stylish and classy with that shimmer.
Amethyst Violet – Provides a significant glimmer in the eyes with this shade that states playful and feisty. Creating an extravagant impression.
Sapphire Blue – For those who prefer a bolder look who is not afraid to be seen with a crystal sparkle that provides an idealistic personality. Exhibits confidence and tranquillity.
Peridot Green – Blends very well with any skin tone and gives a pleasant glitter in the eye. Aura that reveals rejuvenation.
Amber Chia was the celebrity model of the fashion show. Her favourite is Peridot Green which is my favourite as well! hehe
Thereafter, artist Atikah Suhaime sang a number for us.
Malaysian youtuber Joyce Chu made famous by her song Malaysian Charbor, tailor-made by Malaysian songwriter Namewee, serenaded us to a screaming crowd of fans.
In collaboration with Bausch + Lomb for a good charity cause, Joyce Chu, Atikah and the VVIPs performed the Bausch + Lomb eye exercise with the enormous crowd that had a splendid response.
For a good cause, Bausch and Lomb launched a contest for charity. It is the Bausch and Lomb Eye Exercise for a charity cause.
Step 1: take a video of yourself performing the Eye Exercise. (Duration: up to you)
Step 2: Upload a video of yourself performing the Eye Exercise on your Facebook/Instagram with a caption.
Example of caption: Spread the awareness on how to care for your eyes. Post a video of yourself doing the EyeExercise and #bauschandlombmalaysia & #careforyoureyes plus tag 3 friends to challenge them to do it. I would like to tag _,_&_
Bausch & Lomb will be donating RM5 to the Malaysian Association for the Blind (MAB) for each video posted from 11th to 30th September. Keep your eyes healthy while supporting a good cause!
For more info on MAB, please log onto http://MAB.org.my
With Janice, my company for the night =)
Memorabilia to be brought home!
I’m now wearing Peridot Green as my cosmetic contact lens.
Look at the pattern in the contacts <3
The jewel pattern is rather noticeable and makes the eyes gorgeous looking!
This is definitely my type of cosmetic contacts because I love colours that pop and together with the beautiful pattern, it makes it all the more gorgeous.
Furthermore, my eyes have been rejecting cosmetic contacts after lasik. However, this one seems so comfortable in my eyes. It’s also probably due to the fact that I have been a loyal fan of Bausch + Lomb during my contact lens days before Lasik and I have always only been comfortable with Bausch + Lomb.
So, it’s fantastic that I’m now able to wear cosmetic contacts comfortably with Lacelle™ Jewel contact lenses =)
Lacelle™ Jewel contact lenses is made available from 1st September 2015 at all major optical dealers. It is a new line extension to the current Lacelle™ and Lacelle™ Colours.
Lacelle™ Jewel series retails at RM68 per box.