Bausch + Lomb Lacelle Jewel Grand Launch @ Sunway Pyramid
September 18, 2015

Last Friday, (11th September 2015), Bausch + Lomb launched Lacelle™ Jewel, a montly disposable coloured contact lens in Malaysia in a glamorous way.

 Lacelle Jewel Packaging

There are few artists are performing include Atikah Suhaime, Malaysian Charbor Joyce Chu, Hip Hop Dance Group Soul Krazy and also having fashion showcase featuring by Celebrity Supermodel Amber Chia and her models.

While waiting the grand launch start.DSCF2404_副本

With the latest and newly improved technology integration in Lacelle™ Jewel has a unique lens design that enhances the excellent lens centration and managed to make this series with the most significant coloured contact lens.

Contact lens with unique Jewel designDSCF2525_副本

Jake Kim, Managing Director of Bausch + Lomb Singapore & Malaysia commented the Lacelle™ Jewel has emphasize the most important factor of safety and comfort when designing their contact lens. DSCF2410_副本

Don’t worry about the safety of contact lens, Lacelle™ Jewel colour lens has been certified by the FDA with non-toxic and non-irritant to the eye to ensuring the protection to its users.

The grand launch of Lacelle™ Jewel is started by the dance performance by Soul Krazy.DSCF2411_副本

Follow by the Lacelle™ Jewel Fashion Showcase featuring by Amber Chia and her models.DSCF2476_副本


Amber Chia commented she is wearing Peridot Green contact lens for whole day and it is very comfort to her.DSCF2479_副本

Coming with the singing performance by Atikah Suhaime and Joyce Chu.DSCF2484_副本


In conjunction with the launch of Lacelle™ Jewel contact lens, Bausch + Lomb will be running the Bausch + Lomb Care for Your Eyes charity campaign from 11th August to 30 September 2015, Bausch + Lomb will make a RM5 donation to the Malaysian Association for the Blind for every video uploaded during campaign period.

Guest are performed the eye exercise on the stage.DSCF2500_副本

DSCF2503_副本The design of Lacelle™ Jewel has enlarges the iris to portray naturally bigger eyes due to the unique and colourful jewel patterns will give more depth and brilliance.  When we are wearing the Lacelle™ Jewel will make the eyes distinctive and bright, this has make the eyes looking naturally coloured rather than artificial. 

Let’s we see the information of this amazing Lacelle™ Jewel contact lens.

Thickness: 0.078mm

Water Content: 38%

The water content has provide comfort to the contact lens wearer and minimize protein uptake from our tears for hygiene and ease of lens wearing.

The  Lacelle™ Jewel is very appealing and come with 7 colours to choose from, it can match any outfit of the day to enhance your look. The colour include Melanite Black, Topaz Brown, Crystal Grey, Amber Brown, Amethyst Violet, Sapphire Blue and Peridot Green.

Lacelle Jewel

Thanks from Bausch + Lomb and I have one Lacelle™ Jewel Topaz Brown for my eyes.DSCF2512_副本


And having us in this grand launch.DSCF2522_副本

Lacelle™ Jewel is available from 1st September 2015 at all major optical dealers with retails at RM68/box. Let’s share with me if you have bought one from this series.